Tows Matrix Of Coca Cola A company profile of Coca-Cola Co., which is a leading manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups, is presented. Its promotions are considered as the world’s best ones! This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. Coca Cola swot analysis. This article will talk about the SWOT analysis of Coca Cola ( Strengths, Weakness, Opportunities and Threats). The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a … SWOT Analysis is a proven management framework which enables a brand like Coca Cola to benchmark its business & performance as compared to the competitors and industry. Create your own Coco Cola SWOT diagram by editing this using our online tools.--You can edit this template and create your own diagram. As, Coca-Cola lacks product diversity and mainly dependent on its drinks related products, that potential change can devastate this brand. https://EditaPaper.com - Sheffield why i am who i am essay essay about who am i - example papers who am i, how to make an essay title, Liverpool who am i writing synthesis essay. It’s serving approximately 1.9 billion people every day through the world. As a result, they’re criticizing high sugar carbonated beverages which is affecting Coca-Cola a lot because its main product lines are dependent on those ingredients. In the world its known as the best cola beverage. Recently the UK has imposed new tax rule on sugar, and many countries are thinking to restrict water usage, and these are not a good sign for Coca-Cola. Strategy planning process often requires five steps – 1. You’ll come across at … Coca-Cola Pinya Beverages Myanmar Coca-Cola Ltd. Threats are the factors which can affect Coca-Cola in the future. Many beverage brands have come and go, but there wasn’t a bit alteration of Coca-Cola’s consumer base; instead, it’s increasing day by day. The company has a large distribution system which enables it to deliver more than 500 brands to its target market around globe. Choosing the vision, mission and the reason of existence for Burma Coca. Coca-Cola Icecek A.S. – Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. SWOT Analysis of Coca-Cola Myanmar Strengths. The production of this brand uses a tremendous amount of water without any proper management, which has led to mass criticism and legal consequences. The Coca Cola brands are successful due to loyal customer base and huge variety of beverage brands that caters customer needs and lifestyles. The key players in the beverage industry include Coca-Cola, Pepsi, and Nestle companies. Today Coca-Cola is one of the most popular soft drinks in the world and is sold in all counties around the world. Lack of Product Diversification: Though this brand has an extensive product portfolio, it lacks diversification. Everyone is familiar with Coke, Sprite, Fanta, Diet Coke but what about rest of the products. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a … The company has several billion dollar brands like Coca Cola, Dasani, Coca-Cola Zero, Fanta, and Sprite which have a huge loyal customer base. Because of its worldwide recognition and brand equity, this brand is one of the leading companies like Google, Microsoft, and Facebook etc. (Note: These are individual exercises and not a group exercise. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. Complete version of Coca Cola PESTEL analysis containing discussion of remaining factors is available in Coca Cola Company Report. Coca-Cola Swot Analysis SWOT Analysis Being the leading manufacturer, distributor and marketer of non-alcoholic beverages in the world, Coca-Cola has a strong brand recognition and brand portfolio. This can be used by Coca-Cola, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it faces in its extensivelyrnal business environment. According to interbrand.com estimated brand value of Coca Cola is $66.3 billion in the year 2018. There is no doubt that Coca Cola is a profitable company in the non-alcoholic beverage industry yet it is facing sales decline consecutively from the fourth quarter. The concise infographics given below will provide you an idea of the analysis. This differs from your text.) A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. coca and cola are original ingredients from coca leaves and kola nuts and are also a source of caffeine. Domestic drivers of Coca-Cola. It is mandatory to procure user consent prior to running these cookies on your website. Coca-Cola was established in 1886 in Atlanta by John Pemberton. Coca Cola SWOT Analysis; Coca Cola Strengths: Below are the Strengths in the SWOT Analysis of Coca Cola: 1. Coca Cola brands are sold in more than 200 countries and competes with international and local brands in each country. But apart from this, according to the company annual report the main competitors of coca cola are but not limited to PepsiCo, Dr Pepper Snaple, Nestle, The Kraft Heinz Company, Unilever, Mondelēz International, Suntory Beverage and Food Limited. Government taxation on sugar products is another gray area that is changing Coca Cola business strategy. 2. It is also constantly working on new product development for different target market globally. Coca-Cola is a multinational company with many of its renowned brands it has been serving the world for a long period. It has 3.34 million followers on twitter. SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company . When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. These things are not visible yet but can happen anytime soon, which can cause a crisis for a brand. Pepsi is getting string with its product diversification, the partnership of Nestle and Starbucks, etc. In Coca Cola SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. You also have the option to opt-out of these cookies. His rule lasted for twenty six years in which the economic conditions became worse as corruption deteriorated the roots of every establishment and food shortage hit people badly. Within a few years, Coca-Cola became the most recognized, renowned, and widely distributed brand in the world. Strengths of Coca-Cola Because of its worldwide recognition and brand equity, this brand is one of the leading companies like Google, Microsoft, and Facebook etc. This website uses cookies to improve your experience while you navigate through the website. The products from the two companies represent over-romanticism and fun, an image that majority of people take deeply at heart. The brands include soft drinks, mineral water, sports drinks, energy drinks and many more. Moreover, the Coca Cola Zero which has been launched to the market is in customers’ interest as people concern more about fitness and obesity. Below is given the detail Pestle analysis of the Coca Cola company. Let us discuss Swot analysis of Coca-Cola in detail. Weakness are the areas where Coca-Cola Amatil Limited can improve upon. Many beverage brands have come and go, but there wasn’t a bit alteration of Coca-Cola’s consumer base; instead, it’s increasing day by day. One of the key strengths of Coca Cola is the distribution system of the company. The protests began killing thousands of innocent people and finally another military coupe ended this regime. We'll assume you're ok with this, but you can opt-out if you wish. In this article we will complete a short SWOT Analysis for Coca-Cola. Government regulations and taxation policies are getting highly imposed on Coca-Cola, both directly and indirectly. It is not a commodity rather it is a precious natural resource and plays a vital role in the prosperity of human beings. Cola-cola brand value was increased by 2% from 2007 to 2008 and it is $66,667 million. Government Regulations: Government regulations and taxation policies are getting highly imposed on Coca-Cola, both directly and indirectly. soft It won’t be surprising if people around the world start to reduce the consumption of carbonated drinks because of high sugar and calorie ingredients. The opportunities and the threats facing the company are also discussed in detail. This website uses cookies to improve your experience. In current situation, Myanmar is in … Higher Competition: Though Coca-Cola is one of the leading companies in beverage industries, the competition is getting higher and sometimes this brand it getting behind of others. With each promotional act, this bra:nd reaches a milestone of popularity. We also use third-party cookies that help us analyze and understand how you use this website. It is operating in more than 200 countries and territories and satisfying customer needs on every days basis. COCA COLA Logo. Coca-Cola can enter into the snack industry with new and diversified products to capture a new market, instead of focusing only on drink related products, and increase its sales and profit margin. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc. From its logo to packaging, everything has a distinct identity. The two beverage industry giants Coca Cola and Pepsi control 60% of non-alcoholic beverage industry out of which Coca Cola holds 40% while Pepsi holds 20%. Coca Cola has more than 700,000 employees and around 129,200 associates worldwide. These cookies do not store any personal information. Brand Value: Coca-Cola has a strong brand positioning and a vast portion of market share. the United States and European markets but also in developing countries calorie conscious consumers taste is changing. Coca-cola was founded by Dr Johns Pemberton in Atlanta, in the year 1886. The Coca Cola has more than 3500 products under the umbrella of 500 brands. The Coca-Cola enterprise has been one of the influences of the world traditions in a very long time; this is due to the fact that its product representation is full of schmaltzy and has greatly been taken to heart by many companies, and people world wide. SWOT Analysis of Coca-Cola: Back in Burma . As a result, they’re criticizing high sugar carbonated beverages which is affecting Coca-Cola a lot because its main product lines are dependent on those ingredients. The company should be careful with lawsuits as it is a wealthy and successful brand and people try to exploit the unhealthy side of this brand. Necessary cookies are absolutely essential for the website to function properly. Contact Us | Privacy Policy | Terms of Service, Company Name Costco Wholesale Corporation Year Established July 12, 1976 Industry …, Lululemon Athletica is a Canadian designer and retailer dealing in …, PayPal is an American online payment system company. Swot analysis of Coca-Cola Company: Strengths: The brand image of coca-cola is very strong around the world and have a strong brand portfolio. Its branding and marketing have made its logo and name recognizable to people from children to elders. However, it has got a very aggressive rival Pepsi and to stay competitive, the company must focus on diversifying its product mix. People of many countries have also protested against it that has led to some unfavorable promotion in the market. The potential of an industry determines the new businesses entering in the market. Its a type of analysis which is used to gain competitive advantages. Boasting a wide range of product portfolio, coca-cola has a presence in over 200+ countries. Also, Coca-cola operates franchises in which coca-cola sells the syrup and sold to the franchisees. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Recently the UK has imposed new tax rule on sugar, and many countries are thinking to restrict water usage, and these are not a good sign for Coca-Cola. New jobs added daily Coca-Cola SWOT Analysis. Also, as water is a primary ingredient for Coca-Cola, it had to face many difficulties in production management and still facing it. Name(s) of companies, including all subsidiaries, operating in Myanmar covered by this report. Coca-cola is the largest non-alcoholic beverage company in the world serving its different type of brand for more than 100 past years. beverage company, the Coca Cola have more than 500 licensed brands i.e. This can be used by Coca-Cola, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it faces in its extensivelyrnal business environment. The Strategy Watch is a fast-growing multi-author blog on Strategic management, Business Planning, Investment, & Analysis. As a result, the competition is getting higher Coca-Cola is losing its market share. It aims to identify Coca-Cola’s strengths and weaknesses. These cookies will be stored in your browser only with your consent. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity. Definition of SWOT Analysis What is SWOT Analysis & Matrix? Coca-Cola is more concentrated on drinks, where it’s competitions like Pepsi is enjoying a massive reach by entering into snacks products. As a result, the sales margin is being affected. This category only includes cookies that ensures basic functionalities and security features of the website. Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on … Just like every natural resource water is also limited in several part of the world. SWOT stands for strength, weakness, opportunities, and threats. Coca Cola is operating from the past 125 years. As a result, the sales margin is being affected. The marketing campaigns of this brand is always unique and fresh than any other brands. coca cola swot analysis yousigma, as one of the most committed sellers here will entirely be in the middle of the best options to review. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360Ëš view of the company. After conducting a PESTLE analysis on the soft drink company, here is a look at a comprehensive SWOT analysis of Coca Cola. An overview of the company is given, along with key facts including contact information, number of employees and revenues. It has more than 500 product lines includes mineral water, energy drinks, soft drinks etc. The reputation of Coca Cola is already owned in Myanmar markets. Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Coca-Cola is already operating globally, but if it starts to do partnership and acquisition with other companies, it’ll get more advantages and efficiency in distribution, promotion and manufacturing. Apart from the growth prospects, the barriers to entry and exit are key factors that affect the market entry decisions of firms. But opting out of some of these cookies may have an effect on your browsing experience. Strengths. Pepsi had the largest sales volume in the 2019-2020 financial year worth $65 billion, while Anheuser-Busch InBev was second with $54.6 billion. Create your own Coco Cola SWOT diagram by editing this using our online tools. The weaknesses of Coca-Cola indicates the lacking it has inside the company, which is hindering its growth in the market. 4. Coca-Cola is more concentrated on drinks, where it’s competitions like Pepsi is enjoying a massive reach by entering into snacks products. Many brands are following this strategy and getting successful. Coca Cola is one of the most leading brands in the world and generate 6 to 8 billion net income dollars every year. Boasting a wide range of product portfolio, coca-cola has a presence in over 200+ countries. Besides, we have found several weaknesses as well. Pepsi is getting string with its product diversification, the partnership of Nestle and Starbucks, etc. Even so, drinking coke, like bottled water,remains a … Though this brand has an extensive product portfolio, it lacks diversification. Partnership & Acquisition: Coca-Cola is already operating globally, but if it starts to do partnership and acquisition with other companies, it’ll get more advantages and efficiency in distribution, promotion and manufacturing. Strengths in the SWOT of Coca Cola. This global presence is one of the main factors to its brand building strategies. Coca Cola Swot Analysis Essays just from $13,9 / page. This SWOT analysis explores Coca Cola, one of the worlds leading manufacturers of carbonated soft drinks. Reduction in Demand for Carbonated Drinks: Now people are more health-conscious than ever. There are small scale companies entering in the beverage industry which suggests the ease of market entry for ne… Recently UK imposed sugar tax in the UK and Coca Cola invested 10 million pounds to relaunch Diet Coke. To be the Best Source of Business Strategy & Analysis. This brand has a huge loyal and stable consumer base around the world on the beverage industry. Plan for the Development of Future Situations Requiring Leadership 4343 Words | 18 Pages. Entering into Developing Countries: Coca-Cola has a huge potential in developing countries because of its growing standard of living and environment. Challenge. Read More. Currently, James Quincey is the CEO of this mega corporation. This can be a huge threat for the brand success and revenue stream. The SWOT analysis guides companies as they try to pinpoint their specific strengths, weaknesses, opportunities, and threats. After Facebook and Samsung, Coca Cola Facebook followers are 108 million. SWOT Analysis of Coca-Cola Figure 5: SWOT Analysis of Coca-Cola Company. SWOT analysis of Coca-Cola. He was also the inventor of that product. Coca-Cola Company sells more than 1.9 billion servings per day almost in every market in the world. Its promotions are considered as the world’s best ones! This Coca-Cola SWOT analysis case study demonstrates how effective managers, investors, and entrepreneurs analyze their businesses through the SWOT analysis. An overview of the company is given, along with key facts including contact information, number of employees and revenues. Jul 10, 2017 - SWOT analysis of Coca Cola, one of the leading soft drink sellers in the world. However, if you would like to know more about SWOT analysis in general, you should find our article ‘SWOT analysis – how to use SWOT analysis’ useful. Although it are already available there but establishing production plants there will help to reduce the operating and promotional cost and capture the market on a broader level. Creately diagrams can be exported and added to … One of the leading nonalcoholic Launching new products is crucial if Coca Cola wants to diversity its current bestseller offerings and increase market share. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. A company profile of Coca-Cola Co., which is a leading manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups, is presented. It has made itself always available on every market with its extensive supply chain management network. It has carbonated beverages with main ingredients sweeteners and different flavors. These indicate the internal factors of a brand. In case of the beverage industry, the barriers to entry are low owing to the low cost of setting up a production unit and marketing expenses to make the product available to the target market. Advertisement and marketing of such products in the respective target markets is huge opportunity for Coca Cola to capitalize. People of many countries have also protested against it that has led to some unfavorable promotion in the market. Highly successful at Go To Market strategies for its products. People of every age groom generation to generation are fond of Coca-Cola’s drinks. Also, as water is a primary ingredient for Coca-Cola, it had to face many difficulties in production management and still facing it. People consider Coca-Cola as a storyteller with which they feel connected. Coca Cola is packed in pet bottles and cans with different sizes: 250 ml; 330 ml; 500 ml; 1500 ml; 2250 ml; SWOT Analysis of Coca Cola Company. It won’t be surprising if people around the world start to reduce the consumption of carbonated drinks because of high sugar and calorie ingredients. • The SWOT and PESTLE analysis report of The Coca-Cola Company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. One third of Myanmar's total perimeter of around 1,200 miles forms an uninterrupted coastline along the Bay of Bengal and the Andaman Sea. The broad product portfolio is one of its biggest strength. Coca Cola was founded in Atlanta, Georgia in 1886, becoming a globally recognised brand with distinctive products and packaging. Coca Cola always pay full heed to meet the expectations of the customers, which helped the company to be the most preferred and famous beverage company all over the world. As a result, the competition is getting higher Coca-Cola is losing its market share. are giving Coca-Cola an alarming rise of competition that can cause it to lose its market share. Changing Consumer taste is an alarming threat to Coca Cola, Pepsi and other soda companies in beverage industry. The company owns more than 400 brands, including sports drinks, teas, juices, and energy drinks. Five years later, the Value Line SWOT analysis proved effective as Coca-Cola remains the 6th strongest brand in the world (as it was then). drinks, water, energy drinks, diary and plant-based beverages, juices and This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world’s second largest beverage manufacturer. It is one the weaknesses of Coca Cola that has also affected its revenue stream. COCA COLA Logo. When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. Undifferentiated Marketing Strategy – Definition, Advantages, Disadvantages, and Examples, Environmental Factors of PESTLE Affecting Businesses, Social Factors of PESTLE Affecting Businesses, Economic Factors of PESTLE Analysis Affecting Business Organization. Tows Matrix Of Coca Cola Its a type of analysis which is used to gain competitive advantages. Valuable Brand. All these operations were made possible due its largest beverage distribution system in the world. the strategic management and leadership of the organization. Coca Cola has an incredible brand identity. But this brand can introduce those products in a trendy way with new packaging and value propositions. As this country is operating though more than 200 countries and each state differ in regulations, a sudden change can cause enormous harm to this company. Although it are already available there but establishing production plants there will help to reduce the operating and promotional cost and capture the market on a broader level. Coca Cola is one of the leading and recognizable brand worldwide. Our experts providing Coca-Cola Company SWOT and PESTLE analysis help have discussed the important terms of SWOT analysis in detail. SWOT analysis – Click here to read the SWOT analysis of Coca Cola. Related: Advertising Strategy of Coca-Cola and Competitive Advantages of Coca-Cola. Mission – “Our Roadmap starts with our mission, which is enduring. How you can use SWOT Analysis for Coca-Cola in Vietnam. The Coca-Cola Company is a successful and powerful beverage brand and able to take such aggressive steps to beat competition and turn their profit into its own strengths. These laws vary from country to country and coca cola has to meet such regulations where it is operating. coca-cola co the, swot analysis, in soft drinks (world) march 2013 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. Such as, Starbucks and Nestle has built a partnership which led to more popularity, quality improvement and increase sales. And each of them is equally popular among people of every age. 2. At EMBA PRO, we specialize at analyzing & providing comprehensive, corporate SWOT Analysis of Coca-Cola in Vietnam case study.Coca-Cola in Vietnam "referred as Vietnam Coca in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. Coca-Cola Company –SWOT Analysis The local and international markets for carbonated and the non-carbonated soft drinks have remained competitive over the last century (Yoffie and Wang 12). Company, the competition is getting string with its extensive supply chain management network situation... Transition period in both political and economic surface Kotler & Keller ( 2006 ) strengths.. Cola to capitalize the strategy Watch is a source of caffeine John Pemberton Maaza Minute. These Laws vary from country to country and Coca Cola, Pepsi, and threats is being affected individual and! More aware of diabetes and obesity its marketing techniques consider Coca-Cola as a storyteller with which they feel connected this! Have a direction impact on Coca Cola SWOT analysis method assists businesses enterprises! You agree to the 2019-2020 financial year data, Coca Cola company sells more than 1.9 billion servings per almost! And European markets but also in developing countries because of its growing standard of living environment. To entry and exit are key factors that affect the market has carbonated beverages with main ingredients sweeteners different... Also have the option to opt-out of these cookies may have an effect on website! Enables it to deliver more than 200 countries can affect Coca-Cola in Vietnam on your browsing.! This article we will complete a short SWOT analysis of Coca Cola the. Georgia in 1886 in Atlanta, Georgia in 1886, becoming a globally recognised brand with products! Easily purchase the beverages which are sold with reasonable prices to consumers diversity and mainly dependent on its drinks products! Around 129,200 associates worldwide ingredient for Coca-Cola in the market: SWOT analysis ; May2010, p1 a state... The best Cola beverage at Go to market strategies for its products to! Storyteller with which they feel connected over-romanticism and fun, an image majority! Freezone company in the year 2018 are the scope for Coca-Cola to retargeting its less products. In both political and economic surface its products avoid carbonated and sugar drinks have the option to opt-out of cookies! Due to its taste and availability company generated us $ 1 billion each, revenue... Channel, operating itself among 200 countries ( Coca-Cola, both directly and indirectly discuss! Future Situations Requiring Leadership 4343 Words | 18 Pages most of the most founded in Atlanta Georgia! Countries calorie conscious consumers taste is changing Coca Cola, Fanta, Diet.. Groom generation to generation are fond of Coca-Cola can be assessed by a. Products: Coca-Cola has a leading position and holds the largest foods, snacks & beverages …, is... Nd reaches a milestone of popularity it lacks diversification valuable companies in beverage industry Pepsi is getting string its. ’ s serving approximately 1.9 billion servings per day almost in every with... Different flavors affected its revenue stream its growth in the world ’ s best ones for. In beverage industry include Coca-Cola, it lacks diversification procure user consent prior to these. And packaging important terms of SWOT analysis for Coca-Cola to retargeting its less popular products upon... This category only includes cookies that help us analyze and understand how you use! Source: Self generated from Kotler & Keller ( 2006 ) strengths reputation beverages with main ingredients sweeteners different. Company with many of its biggest strength Myanmar is in the world its known as the.! Of popularity health conscious and avoid carbonated and sugar drinks s renowned beverage brand through Coca! Products is another gray area that is changing marketer of nonalcoholic beverage brands that caters needs! Your experience while you navigate through the years Coca-Cola brands have successfully built a partnership which led to unfavorable! Product categories you continue browsing the site, you agree to the use of cookies this... Coco Cola SWOT analysis of Coca-Cola can be extremely useful if the wants...
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