There are small scale companies entering in the beverage industry which suggests the ease of market entry for ne… The Coca Cola company which have been in existence since decades ago have its own strength, weakness, opportunity and threahich affect the decision making process of the company. Following are the major strengths of Coca Cola. This differs from your text.) coca-cola co the, swot analysis, in soft drinks (world) march 2013 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Although it are already available there but establishing production plants there will help to reduce the operating and promotional cost and capture the market on a broader level. This can be a huge threat for the brand success and revenue stream. Coca Cola has Global reach with presence in over 200 countries. Plan for the Development of Future Situations Requiring Leadership 4343 Words | 18 Pages. This article will talk about the SWOT analysis of Coca Cola ( Strengths, Weakness, Opportunities and Threats). soft Myanmar, officially the Republic of the Union of Myanmar, is a sovereign state in Southeast Asia bordered by Bangladesh, India, China, Laos and Thailand. Coca Cola is one of the most leading brands in the world and generate 6 to 8 billion net income dollars every year. Then, prepare a SWOT Matrix for the Coca-Cola Company. COCA COLA Logo. Undifferentiated Marketing Strategy – Definition, Advantages, Disadvantages, and Examples, Environmental Factors of PESTLE Affecting Businesses, Social Factors of PESTLE Affecting Businesses, Economic Factors of PESTLE Analysis Affecting Business Organization. Coca-Cola can enter into the snack industry with new and diversified products to capture a new market, instead of focusing only on drink related products, and increase its sales and profit margin. The Coca-Cola Company (KO - Free Coca-Cola Stock Report) appears set to plod along during its 2015 campaign.In that vein, a stronger U.S. dollar has hindered overall profitability. Coca Cola Swot Analysis Essays just from $13,9 / page. It is operating in more than 200 countries and territories and satisfying customer needs on every days basis. The opportunities and the threats facing the company are also discussed in detail. Nowadays, people are getting more health-conscious. Strengths in the SWOT of Coca Cola. It’s a home name by millions around the world. Health Issue: Nowadays, people are getting more health-conscious. Let us discuss Swot analysis of Coca-Cola in detail. People of every age groom generation to generation are fond of Coca-Cola’s drinks. Now people are more health-conscious than ever. Its branding and marketing have made its logo and name recognizable to people from children to elders. 3. A Brief Discussion to SWOT Analysis. Perform a SWOT Analysis and a BCG Matrix Coca-Cola. Pepsi is getting string with its product diversification, the partnership of Nestle and Starbucks, etc. Following are the most valuable brands of Coca Cola. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. World population is increasing day by day as a result water is becoming scarce and the overall water quality is comprised. SWOT analysis method assists businesses and enterprises in identifying their strengths and how to overcome the weaknesses, opportunities and threats. partners, wholesalers, distributors and retailers. You can also read Coca Cola Pestle Analysis. It provides the most useful resource of knowledge to business starters, researchers, strategists, and students. As a result, they’re criticizing high sugar carbonated beverages which is affecting Coca-Cola a lot because its main product lines are dependent on those ingredients. The Coca-Cola Company is a successful and powerful beverage brand and able to take such aggressive steps to beat competition and turn their profit into its own strengths. The SWOT analysis guides companies as they try to pinpoint their specific strengths, weaknesses, opportunities, and threats. Coca Cola has strong distribution system and loyal customer base to back up its new offerings. Below are the three opportunities for Coca Cola Company. Such as, Starbucks and Nestle has built a partnership which led to more popularity, quality improvement and increase sales. Coca Cola SWOT Analysis; Coca Cola Strengths: Below are the Strengths in the SWOT Analysis of Coca Cola: 1. Coca Cola is the number one beverages brand in terms of reach and sales. And it won’t be difficult for a brand like Coca-Cola to retargeting its less popular products. An overview of the company is given, along with key facts including contact information, number of employees and revenues. Finding the Right 3D Rendering Company To Improve Your Listings, Best Chainsaw Chains for Firewood and Hardwood, US Health Care Industry Overview and Career Outlook. Domestic drivers of Coca-Cola. Also, as water is a primary ingredient for Coca-Cola, it had to face many difficulties in production management and still facing it. When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. Coca-cola is the largest non-alcoholic beverage company in the world serving its different type of brand for more than 100 past years. Today Coca-Cola is one of the most popular soft drinks in the world and is sold in all counties around the world. The weaknesses of Coca-Cola indicates the lacking it has inside the company, which is hindering its growth in the market. Pepsi had the largest sales volume in the 2019-2020 financial year worth $65 billion, while Anheuser-Busch InBev was second with $54.6 billion. sports drinks. It has a profit margin of approximately 6-8 million dollars every year. This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. It has carbonated beverages with main ingredients sweeteners and different flavors. And each of them is equally popular among people of every age. We also use third-party cookies that help us analyze and understand how you use this website. Trade and Investment Framework Agreement (TIFA) Bilateral Investment Treaty (BIT) - international arbitration, expropriation Coca-Cola: Back in Burma Kubis Peter 1551305 Gacanovic Jelena 0352111 Durmitrache Alexandru Cristian 0952777 Grüsoy Tarik 1567668 T. Lukoianova, C. Coca Cola is packed in pet bottles and cans with different sizes: 250 ml; 330 ml; 500 ml; 1500 ml; 2250 ml; SWOT Analysis of Coca Cola Company. Weakness of Coca-Cola Amatil Limited – Internal Strategic Factors . The concise infographics given below will provide you an idea of the analysis. Now, Coca Cola does not just offer sodas but … Government taxation on sugar products is another gray area that is changing Coca Cola business strategy. Create your own Coco Cola SWOT diagram by editing this using our online tools. Currently, James Quincey is the CEO of this mega corporation. We'll assume you're ok with this, but you can opt-out if you wish. As a result, the sales margin is being affected. According to the 2019-2020 financial year data, Coca Cola had the third-largest sales volume ($31.7 billion) compared to peers. Pepsi is getting string with its product diversification, the partnership of Nestle and Starbucks, etc. Download file to see previous pages Naturally this means that the organizations must develop their internal capabilities to the extent that they will be difficult for competitors to imitate or substitute. The Company generated US$31.85 billion in 2018 which was 10% less from previous year US$35.410 billion. Coca-cola has to meet every customer expectation whether he wants Coca Cola with sugar or Coke Zero sugar. Coca-Cola is more concentrated on drinks, where it’s competitions like Pepsi is enjoying a massive reach by entering into snacks products. Highly successful at Go To Market strategies for its products. Recently the UK has imposed new tax rule on sugar, and many countries are thinking to restrict water usage, and these are not a good sign for Coca-Cola. Apart from the growth prospects, the barriers to entry and exit are key factors that affect the market entry decisions of firms. It has been serving more than 200 countries with 550 of its brands including orange juice, tea, carbonated drinks, and sports energy drink. beverage company, the Coca Cola have more than 500 licensed brands i.e. For the SWOT. ; Company valuation – One of the most valuable companies in the world, Coca cola is valued around 79.2 billion dollars. Strategy planning process often requires five steps – 1. One of the key strengths of Coca Cola is the distribution system of the company. coca and cola are original ingredients from coca leaves and kola nuts and are also a source of caffeine. Coca-Cola is the world’s largest beverage company. Coca-Cola has a strong brand positioning and a vast portion of market share. There are many regional and local competitors who are mostly operating small companies and selling directly to consumers through brick and mortar and online platforms. The Coca-Cola Company recently submitted its first report on its Myanmar operations to the US State Department under the Responsible Investment Reporting Requirements required of all US companies investing more than US$500,000 in Myanmar.. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. Weakness are the areas where Coca-Cola Amatil Limited can improve upon. Opportunities are the scope for Coca-Cola to spread its wings more and to get into a higher level. get custom paper. The company is founded in 1892 by John Stith Pemberton, Asa Griggs Candler and headquartered in Atlanta, Georgia. Boasting a wide range of product portfolio, coca-cola has a presence in over 200+ countries. Just like every natural resource water is also limited in several part of the world. Coca Cola has more than 700,000 employees and around 129,200 associates worldwide. Moreover, the Coca Cola Zero which has been launched to the market is in customers’ interest as people concern more about fitness and obesity. You also have the option to opt-out of these cookies. Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. It is not a commodity rather it is a precious natural resource and plays a vital role in the prosperity of human beings. People of many countries have also protested against it that has led to some unfavorable promotion in the market. Boasting a wide range of product portfolio, coca-cola has a presence in over 200+ countries. The CocaCola has diversified product portfolio that target different demographics and lifestyles with the help of its valuable brands like Coke, Coke Diet, Sprite and Fanta. Name(s) of companies, including all subsidiaries, operating in Myanmar covered by this report. These can be improved by utilizing their strengths to improve its business. the strategic management and leadership of the organization. Coca Cola is one of the leading and recognizable brand worldwide. Strengths of Coca-Cola tells that what is brand is good at based on its strategies, market share, resources etc. Create your own Coco Cola SWOT diagram by editing this using our online tools.--You can edit this template and create your own diagram. Below is given the detail Pestle analysis of the Coca Cola company. Coca-Cola SWOT Analysis In A Nutshell Coca-Cola is the market leader of the soft drink industry. His rule lasted for twenty six years in which the economic conditions became worse as corruption deteriorated the roots of every establishment and food shortage hit people badly. Coca Cola sold 29.2 and 29.6 billion unit cases of their brands in 2017 and 2018 respectively. It won’t be surprising if people around the world start to reduce the consumption of carbonated drinks because of high sugar and calorie ingredients. However, if you would like to know more about SWOT analysis in general, you should find our article ‘SWOT analysis – how to use SWOT analysis’ useful. Coca Cola SWOT Analysis: 2020. Coca-Cola SWOT Analysis Case Study. Even so, drinking coke, like bottled water,remains a … The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a … These laws vary from country to country and coca cola has to meet such regulations where it is operating. New jobs added daily In recognition of Myanmar’s reform efforts, the US Government eased sanctions but established reporting requirements for newly authorized investment … Coca-Cola is more concentrated on drinks, where it’s competitions like Pepsi is enjoying a massive reach by entering into snacks products. People consider Coca-Cola as a storyteller with which they feel connected. Coca-Cola company is one of the leading beverage manufacturers in the world. And it is fount that those used ingredients are unhealthy and are one of the main reasons for causing obesity and diabetes. • The SWOT and PESTLE analysis report of The Coca-Cola Company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. It can buy out competition where it is possible. Source: Self generated from Kotler & Keller (2006) Strengths Reputation. Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on … Read More. Many beverage brands have come and go, but there wasn’t a bit alteration of Coca-Cola’s consumer base; instead, it’s increasing day by day. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Coca-Cola company is one of the leading beverage manufacturers in the world. COCA COLA SWOT ANALYSIS (2016) with infographics [READ THE LATEST Coca Cola SWOT 2020] Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. Besides, we have found several weaknesses as well. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. In recognition of Myanmar’s reform efforts, the US Government eased sanctions but established reporting requirements for newly authorized … These cookies will be stored in your browser only with your consent. The key players in the beverage industry include Coca-Cola, Pepsi, and Nestle companies. When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. The production of this brand uses a tremendous amount of water without any proper management, which has led to mass criticism and legal consequences. SWOT analysis – Click here to read the SWOT analysis of Coca Cola. SWOT Analysis of Coca-Cola Myanmar Strengths. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Also, Coca-cola operates franchises in which coca-cola sells the syrup and sold to the franchisees. Coca-Cola has excellent historical background, brand awareness, and eminent image, which helps the company to increase its profit day by day and to be market leader among all multinationals. The company is able to effectively meet deadlines and customers expectation in more than 200 countries and territories every day. more than 200 countries with the help of owned as well as independent bottling As, Coca-Cola lacks product diversity and mainly dependent on its drinks related products, that potential change can devastate this brand. SWOT analysis of Coca Cola, one of the leading soft drink sellers in the world. Coca-Cola was established in 1886 in Atlanta by John Pemberton. Recently UK imposed sugar tax in the UK and Coca Cola invested 10 million pounds to relaunch Diet Coke. Water is a crucial part of all Coca Cola products. Despite all the success Coca Cola has a declined revenue in 2018 which shows the negative impact of dynamic external environment in those markets where it is operating. It has more than 500 product lines includes mineral water, energy drinks, soft drinks etc. This website uses cookies to improve your experience while you navigate through the website. It is mandatory to procure user consent prior to running these cookies on your website. Coca-cola was founded by Dr Johns Pemberton in Atlanta, in the year 1886. Coca-Cola Company sells more than 1.9 billion servings per day almost in every market in the world. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis. This article will talk about the SWOT analysis of Coca Cola ( Strengths, Weakness, Opportunities and Threats). At EMBA PRO, we specialize at analyzing & providing comprehensive, corporate SWOT Analysis of Coca-Cola in Vietnam case study.Coca-Cola in Vietnam "referred as Vietnam Coca in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. As a result, they’re criticizing high sugar carbonated beverages which is affecting Coca-Cola a lot because its main product lines are dependent on those ingredients. In the world its known as the best cola beverage. Though Coca-Cola is one of the leading companies in beverage industries, the competition is getting higher and sometimes this brand it getting behind of others. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Changing Consumer taste is an alarming threat to Coca Cola, Pepsi and other soda companies in beverage industry. The target segments can easily purchase the beverages which are sold with reasonable prices to consumers. Also, as water is a primary ingredient for Coca-Cola, it had to face many difficulties in production management and still facing it. are giving Coca-Cola an alarming rise of competition that can cause it to lose its market share. Although it are already available there but establishing production plants there will help to reduce the operating and promotional cost and capture the market on a broader level. Global Presence: This brand, with its large and sophisticated distribution channel, operating itself among 200 countries worldwide. Coca Cola has a leading position and holds the largest market share. This can be used by Coca-Cola, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it faces in its extensivelyrnal business environment. The protests began killing thousands of innocent people and finally another military coupe ended this regime. It has more than 500 brands satisfying customer globally. Coca-Cola Icecek A.S. – Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. Read on to discover more about the world’s renowned beverage brand through this Coca Cola SWOT analysis. What Are The Pros And Cons Of Starting A Freezone Company In UAE? Today people are more health conscious and avoid carbonated and sugar drinks. This Analysis of Coca Cola will elaborate on the internal and external analysis of Coca-Cola. From its logo to packaging, everything has a distinct identity. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. The Coca-Cola Company recently submitted its first report on its Myanmar operations to the US State Department under the Responsible Investment Reporting Requirements required of all US companies investing more than US$500,000 in Myanmar.. In sparkling drinks, Coca-Cola leads with more than a 50% market share in Myanmar, according to Nielsen MMRD. To evaluate the internal and external drivers of a company have to apply some theories or methods which are applicable in the business world. It is also constantly working on new product development for different target market globally. 4. To be the Best Source of Business Strategy & Analysis. Branding & Promotion: The marketing campaigns of this brand is always unique and fresh than any other brands. Coca-Cola Swot Analysis SWOT Analysis Being the leading manufacturer, distributor and marketer of non-alcoholic beverages in the world, Coca-Cola has a strong brand recognition and brand portfolio. Reduction in Demand for Carbonated Drinks: Now people are more health-conscious than ever. All these operations were made possible due its largest beverage distribution system in the world. And each of them is equally popular among people of every age. // Coca-Cola Company SWOT Analysis;May2010, p1 . Coca-Cola has some product lines which didn’t get much popularity initially and now is wholly ignored. COCA COLA Logo. Valuable Brand. around the world. It has 3.34 million followers on twitter. This covers issues linked to structures, formalities and processes which are the major elements that drive change in the modern world (Carroll, 2006). Launching new products is crucial if Coca Cola wants to diversity its current bestseller offerings and increase market share. Such as, Starbucks and Nestle has built a partnership which led to more popularity, quality improvement and increase sales. This Coca-Cola SWOT analysis case study demonstrates how effective managers, investors, and entrepreneurs analyze their businesses through the SWOT analysis. 2. From its logo to packaging, everything has a distinct identity. The SWOT analysis of Coca-Cola FEMSA, S.A.B. The marketing campaigns of this brand is always unique and fresh than any other brands. Promoting Less Popular Products: Coca-Cola has some product lines which didn’t get much popularity initially and now is wholly ignored. Browse the free eBooks by authors, titles, or languages and then download the book as a Kindle file (.azw) or another file type if you prefer. This SWOT analysis explores Coca Cola, one of the worlds leading manufacturers of carbonated soft drinks. (Note: These are individual exercises and not a group exercise. This Coca Cola SWOT analysis explores the strengths, weaknesses, opportunities, and threats for Coca Cola. But today people are more aware of diabetes and obesity. The report also contains application of SWOT, Porter’s Five Forces and Value-Chain Analyses on Coca Cola , along with analysis of Coca Cola’s marketing strategy and company’s approach towards Corporate Social Responsibility (CSR). People of every age groom generation to generation are fond of Coca-Cola’s drinks. Loyal Customer Base: This brand has a huge loyal and stable consumer base around the world on the beverage industry. As a result, the competition is getting higher Coca-Cola is losing its market share. Challenge. This category only includes cookies that ensures basic functionalities and security features of the website. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. It has more than 500 product lines includes mineral water, energy drinks, soft drinks etc. Most of the time it is difficult for customers to find substitutes due to its taste and availability. As a result, the sales margin is being affected. It aims to identify Coca-Cola’s strengths and weaknesses. de C.V. just underlines this fact. Jul 10, 2017 - SWOT analysis of Coca Cola, one of the leading soft drink sellers in the world. Below are the major weaknesses of Coca Cola Company. Many brands are following this strategy and getting successful. Strengths of Coca-Cola Coca-Cola is a multinational company with many of its renowned brands it has been serving the world for a long period. Coca-Cola… Coca Cola global reach means 200+ countries and 5 operating segments. The products from the two companies represent over-romanticism and fun, an image that majority of people take deeply at heart. Popular subsidiary brands like Coca Cola, Fanta, Kinley, Limca, Maaza, Minute Maid, etc. Coca-Cola SWOT Analysis. These things are not visible yet but can happen anytime soon, which can cause a crisis for a brand. Through the years, the company expanded to offer more products to their clients. Government regulations and taxation policies are getting highly imposed on Coca-Cola, both directly and indirectly.
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