In consideration with increase in the internet usage and online shopping among the college students, the purpose of this qualitative study was to explore the factors that influence the online buying behavior of the college students in Mumbai Most college students make some sort of financial contribution to their education and many pick up jobs to cover these costs. of Commerce (S.F), Vivekananda College, Agasteeswaram, Tamilnadu Introduction Online Shopping is a form of electronic commerce where by consumers directly buy good or services from a seller over , Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior, Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environmentâ 1 1 âThis article is based upon the first authorâs doctoral dissertation completed while at Georgia Institute of Technology, Familiarity With and Evaluation of âEâ Versus Brick and Mortar Stores: An Exploratory Investigation, Behaviour and Strengthening of Soft Storey Structure, Victorian Market Halls, Ornamental Iron and Civic Intent, Detection of Fraudulent Sellers in Online Marketplaces using Support Vector Machine Approach. Specifically, students with a tendency towards compulsive buying are more likely and those with greater social support are less likely to hold credit card debts. A Study of Factors Affecting Online Buying Behavior of Students T. Jukariya* and R. Singhvi Department of Family Resource Management, College of Home Science, MPUAT, Udaipur-313001, Rajasthan, India *Corresponding author A B S T R A C T Onlin opportunities for all. 2362, Internet Shopping and Buying Behavior of College Students, Deborah A. Lester, Kennesaw State UniversityFollow âOnline shopping saves moneyâ is surely not the mantra for girls as only 17% support this on the other hand 83% of boys find it really money saving. Several years of lackluster sales in the retailing industry have pushed expansion into new channels in an effort to exploit any potential opportunity. 5. Perceived usefulness with the mean score of 4.38 showed the respondents neither agreed or disagreed with the indicator that represent perceived usefulness. RESEARCH METHODOLOGY The research design is Descriptive is single cross sectional research design. Young adults were specifically targeted because of their generation's tech-savvy embracing of anything wired. Keywords: Online Buying, Gender, E-Business. 62% of students say they purchased apparel online in the past 30 days In 2011, college students spent $16 Billion online Over 780 university students were surveyed and answered a 108-item self-administered questionnaire. involvement and impulse buying behavior of various category college students shopping in the area of Ahmedabad. About | Take a look at the stats below to see how college students earn their money. Instead of physically going to stores, students are shopping online. In 2011, 64% of college students reported they had shopped online within the last 30 days. The non-functional motives relate more to the culture or social values like the brand of the store or product for instance. Consumer Buying Behavior of Online Shopping - A Study T.Kavitha Assistance Professor, Dept. Online shopping habits-questionnaire 1. Subcultures, such as college students, can develop in response to peopleâs interests, similarities, and behaviors that allow marketing professionals to design specific products for them. Services Marketing Quarterly 27.2 (2005): 123-38. Lester, Deborah H., Andrew M. Forman, and Dolly Loyd. Lester, Deborah H., Andrew M. Forman, and Dolly Loyd. Motivating factors vary by product and generation. Using survey data, we find that college students' buying patterns and social networks affect their credit card indebtedness. "Internet Shopping and Buying Behavior of College Students." 2. Academia.edu is a platform for academics to share research papers. These young adults are also buying cars, mortgages and appliances over the Internet, but in smaller numbers. Education level Bachelorâs Degree Master Degree PhD Degree 5. ⢠70% hostlers like to use e-shopping websites or browser to do online shopping and rest 30% use e-shopping apps. Further, only those who signified of buying online were considered respondents, thus those who Accessibility Statement, Privacy As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. Apparel industry is one of the primary segments of our Indian economy students and it was also revealed that the Flip kart is the leading website among students compared to the other online shopping websites. The purpose is to find out the effects of stimulation factors on impulse buying decisions in the fashion industry. As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. The study specifically addressed the issues of how often and why Internet purchases were made. The research questions that guided the study are: 1. For retailers, being there at all of those touch-points is known as omni-channel selling. Filtering Elements A study on Online Shopping Behavior among the students Ms. Neha Gupta/Dr. Keywords: Facebook, advertisement, buying behaviour, influence 1.0 Background of Study Facebook was formerly a real-time online platform for college students but is now being used by everybody. The 21.4 million college students in the country earn money in a variety of ways. My Account | Impulse Buying Behavior Questionnaire : I am an MSc Marketing student at Brunel University in the UK. Gender: Male Female 3. couch buying), selection of products etc. Print. > The Social Shopperâ this type enjoys shopping with friends and almost never shops alone, they tend to make a lot of impulsive purchases. Copyright Abstract-This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers online shopping, and its effect on for the shopping habits of consumers. "Internet Shopping and Buying Behavior of College Students." It allows users to ⦠Online Shopping Habits Questionnaire. The functional motives relate to consumer needs and could include things like time, convenience of shopping online, price, the environment of shopping place (i.e. And this is making it easier for the youth to share his/her voice with the world (IAMAI, 2013). Andrew M. Forman, Hofstra University ⢠90% students think C.O.D option influences them to shop online. As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. At the same time, they spend more on merit scholarships to maintain their ranking in the âBest Collegeâ lists that drive consumer behavior. Home Eugene, OR â December 13, 2012 â According to a recent survey conducted by SheerID, online shopping is up 13% year over year among college students. DigitalCommons@Kennesaw State University ISSN: 2576-6805, DigitalCommons@Kennesaw State University ISSN: 2576-6805. Close to a quarter of the buyers are spending over $500 per year on Internet merchandise and they are making those purchases with their own credit cards. The purpose of this study was to explore the factors influencing the online buying behavior of the college students. Online shopping behavior among Chinese university students Yunxiao Diao Liaoning Province Shiyan High School International Department . Close to a quarter of the buyers are spending over $500 per year on Internet merchandise ⦠The lowest mean score of 3.15 goes to the dependent variable (online shopping behavior) and this showed that the respondents (university student) somewhat disagreed with the measurement. Institutions invest in ever more luxurious and expensive dorms, sports facilities, restaurants â and the list goes on â to attract students. d. Six motivation-based shopping orientations of college students. I am conducting a research project on the impulse buying behavior as part of my degree programme. This study focused on college-age consumers' responses to purchasing on the Internet. They are purchasing banking service, concert tickets, apparel and entertainment products. Findings indicate that not all products are created equal when offered for sale on the Web. Is there any differences in online shopping behavior and online shopping activities a. by gender b. by internet connection place c. by monthly personal income See, our evolving understanding of consumersâ behavior now suggests that shoppers browse and buy on various channels, making the whole buying process a long and complicated one. Name: 2. India has ranked in online shopping after Japan and America. Services Marketing Quarterly 27.2 (2005): 123-38. Impulse buying has been defined as a spontaneous, immediate purchase without pre-shopping intentions either to buy a specific product category or to fulfill a specific buying task. The results of this research have significant implications for future Internet marketing. Introduction Online shopping has been a growing trend in all four corners of the world, in exacting amongst countries possessing Recommended Citation. College students had $574 billion in spending power in 2018. Sample element is Male or female, a person who is a college student and resident of Ahmedabad city and buying branded apparel. As more and more consumers embrace the World Wide Web it seems a natural expectation and assumption that this channel may be the salvation of the brick and mortar store. online shopping students of the College of Business Administration, University of Eastern Philippines for SY 2013 â 2014. College students are also very busy - school alone is a full time job. this study was to explore the factors influencing the online buying behavior of the college students. This study seeks to define college of education studentsâ online shopping behavior and online shopping activities. Convenience sampling method was used to select the sample of 25 college students and qualitative content analysis was used for analyzing the ⦠Online Buying Behavior Of College Students Source: (Compiled by Researcher) Factor one labeled as Ease of Shopping, as it loaded on first 10 variables. Keywords: online shopping, buying behaviour, preferences of website 1. Dolly Loyd, University of Southern Mississippi. ... ABSTRACT Understanding of consumers buying pattern through internet and motivation of consumers to online shopping ⦠It belongs to a new category of websites that focus on social networking. The study was undertaken among the students of Assam University. > Age: 4. FacPubs Deepali Bhatnagar Amity University Rajasthan Jaipur Abstract: On-line shopping is a recent era that has hiked in the domain of E-Business and is definitely going to be the future of shopping in the world. Other college students in the University of Eastern Philippines are excluded in this study. The results of the study highlighted that there is a significant relationship of online shopping with gender, internet literacy⦠Indian Streams Research Journal, ISSN 2230-7850, Volume-4, Issue-7, Aug-2014 ... between gender and goods purchased online and there is no any significant association between gender and spending on online shopping. ONLINE SHOPPING HABITS AMONG STUDENTS AND TEACHERS OF ST.THOMAS COLLEGE PALA SURVEY FORM Please read each question carefully and indicate your response by selecting the most appropriate choice. Convenience sampling method was used to select the sample of 25 college students and qualitative content analysis was used for analyzing the textual content of the depth interview data. Using Faber and O'Guinn's (1992) clinical screener for compulsive buying, six percent of the college students sampled were classified as compulsive buyers, thus indicating the need for better understanding of compulsive buying behavior in this segment of the Baby Bust generation. i. Chameleons: shopping styles are situation-specific or constantly changing. FAQ | However, with more and more players jump into the market and grabbing the shares, the behavior of online shoppers is something every internet retailer is trying to figure out. Online Buying Behavior of College Students. 1. Home | Online Buying Behavior Of College Students. 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